Media | Studios | Events
Elevating brands across the Racing, Lifestyle and Business of Sailing Driving audience engagement, partner value and commercial impact
About The Foil
Our Story
Our Mission is to provide a platform that brings new fans to the sport, engages with global enthusiasts, and gives brands the opportunity to speak to both consumers and the key decision makers operating in the space
• The Foil Media: making ALL racing fans Sail Racing fans, whilst connecting industry commercial leaders
• The Foil Studios: cross-platform creative production agency, opinion tastemakers and industry intelligence
• The Foil Events: convening sailing fans, and industry leaders, in vibrant community gatherings
Our focus is centred around promoting an international sport that deserves a much higher profile beyond the dedicated sailing community who follow racing around the globe. We operate independently of series and event promoters and governing bodies as an impartial voice for the sport of sailing.
About
Mission & Values
Authenticity
We cover sailing with honesty, independence and clarity - no bias, no filler.
Precision
Data, design and storytelling in perfect balance - every detail has intent.
Community
The fans, the sailors, the innovators - united by a love of speed and craft.
About
Meet the Foil
Andy Rice
Senior Contributor
Andy has been writing about the sport of sailing since 1990 and has covered five Olympic Games, the America’s Cup, The Ocean Race, the Vendée Globe among many other grand prix regattas.
Benedict Donovan
Deputy Editor
A journalist and writer with years of experience in sailing, Bene has reported on the America’s Cup, SailGP, The Ocean Race and more.
Damien Smith
Editor-in-chief
Damien is a journalist and editor with more than 30 years' experience, predominantly specialising in motor sport.
Freddie Carr
Senior Contributor
Freddie is a six-times America's Cup sailor who has raced on every top grand prix yacht racing circuit and continues to enjoy racing at the highest level today.
Neil Cole
Podcast Presenter
A lifelong adventure sports enthusiast and ocean-lover, Neil is an actor, comedian and presenter with hosting credits including MTV, National Geographic, the World Rally Championship and the FIFA World Cup.
Tom Morris
Video Editor
By day, Tom works in marine renewables, but he's also an avid sailor who joins The Foil after establishing his own highly popular YouTube channel, Mozzy Sails.
David Simmonds
Video Editor
David has competed at a high level of rowing and sailing, and now combines his passion for visual creativity to specialise in filming on and around water.
Lewis Smith
Multimedia Editor
A sailing communications professional, Lewis earned his stripes during a three-year tenure in the communications team at sailing’s international federation, World Sailing.
Multimedia Reporting
The Foil covers sail racing the way modern sports fans want to consume it. Long-form written pieces when the story demands depth. Videos and podcasts when you want to hear from the people who were there, social media for the quick hit or instant reaction. You'll find us on YouTube, Instagram, X, Threads and TikTok at @wearethefoil, and we're on LinkedIn too. Pick your platform, we're there.
