SailGP outline expansion roadmap to 2030

SailGP have revealed an ambitious five-year plan with set targets for 2030, as the league pushes ahead with their expansion plans.

The roadmap includes growth in every area: more teams, more events and a larger global audience. 

The key targets include:

• An ambition to establish the league among the top 25 global sports championships
• A TV and digital audience of more than 30 million tuning into events across their channels
• A ‘fanbase depth’ of more than 5 million on SailGP’s database
• 250,000 spectators attending events across a season
• More than 30% growth in brand awareness to make SailGP “a household name among race-minded fans

The league claims a cumulative audience for the 2025 season of 215 million dedicated broadcast viewers. By 2030, the ambition is to reach more than 30 million dedicated viewers per event, with help from an expansion into new territories including China, Japan, India, Mexico and South Korea.

SailGP co-founder Sir Russell Coutts set out the plan you can read in full here in a statement on Thursday. “When Larry Ellison and I founded SailGP in 2018,” he said, “our goal was to redefine the way the sport of sailing is viewed, perceived and experienced: inspiring the next generation through a first-of-its kind championship for the top professional athletes in the sport, competing on equal terms, in the world's most iconic destinations.

“Our first five years were about building strong foundations, creating an exceptional, fan-centric sporting product, testing what works and learning.

“Now we move into a different phase, one that’s defined by audience growth, consistency and scale. We have a product that can stand shoulder to shoulder with the world’s leading sports championships in terms of its appeal as a sports and entertainment property, and the next five years are about making sure the world’s sports fans, cities and brands know it.”

SailGP season six continues next week when Portsmouth hosts the first European round of 2026, with Australia’s Bonds Flying Roos at the head of the 13-boat fleet. The Foil will be quay-side to follow all the action.